Collaboration etnou w o’della

O’DELLA is a Georgian-born gift shop brand that celebrates the high quality handmade products of women and men. This new collaboration with ETNOU introduces its first holiday collection.

O’DELLA was founded by two sisters and their children. The central and enjoyable part of this process was the unification of the family members of different age and interests, creating diverse range of products that will be loved by every customer. The core mission of this act was to work on something special that would bring a joy to people, and make them happier. We have always been in love with the process of making gifts, and a positive energy the sharing could bring. After some time, we realized converting this idea into business would make the love stronger. Besides, it is further enjoyable and special, to work with people who can understand your attitude and every emotion without a single word. The Pandemic sped up the creation of O’DELLA as caring and sharing became a vital thing in our lives.

The name O’DELLA was inspired by O. Henry’s magic short story “The Gift of Magi” where the main character Della and her husband look for gifts with enormous love and share the huge emotions and happiness with each other. This kind of act of sharing became our main mission. – O’DELLA creates gifts for you and your loved ones.

In order to create exclusive handmade collections, we collaborate with Georgian artists, designers, artisans and tailors. Each piece of work expresses an unbelievable skills, cultural heritage and creativeness of Georgian people.

What makes O’DELLA’s gifts special even further?

We design, create and offer high quality handmade products and different thematic gift-boxes to our customers. Moreover, the main point is that, each giftbox should include at least one product entirely made in Georgia; and making available such national products makes us very proud. 

As time passes, we become more determined that the brand is growing in the right direction and along with our customers, it has a positive impact on our partners in terms of making special collaborations happen around original O’DELLA’s ideas. Our humble contribution in supporting local entrepreneurship means a lot to us. Our customers are people who put a big effort in sharing positive emotions and making others happier.

It is specifically inspiring, that we are constantly supporting and empowering women entrepreneurs. Through the collaboration with O’DELLA, these women can work from homes, with a flexible schedule, not detaching themselves from family tasks.

We are in a continuous process of learning and growing, in order to meet the expectations of our customers and meet all possible challenges.

It makes us very proud that O’DELLA is the art of gifting, and we serve this mission.

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